In the crowded digital marketplace, a single click is everything. It’s not just a metric, it’s the heartbeat of conversion. But what compels someone to click? Is it the headline? The button color? The layout? While traditional marketing leans on creativity, data, and tech, today’s most effective strategies dig deeper into the brain. Understanding the unconscious impulses behind clicking behavior gives marketers a serious edge. By aligning design, content, and campaigns with how the brain processes emotion, attention, and reward, brands don’t just earn clicks — they earn trust, connection, and action. This is behavioral marketing. And we’ll explore how […]

Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. A client I worked with a while back wanted to ensure they were effectively engaging the African-American and Hispanic communities as a part of their growth strategy. So, they tracked many of their brand KPIs by race and ethnicity. They identified that they weren’t performing as well with African-Americans as they should have been. My role was to help […]

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers’ specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing […]