Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by. Some billboards can be very entertaining. And according to 2023 research, 49% of adult consumers notice billboard ads more than they did just one year ago. Billboard advertising isn’t your typical inbound marketing strategy. But it can be a powerful way to build brand awareness and attract customers. It can also work to strengthen other marketing efforts such as blogging, online lead offers, or SEO. Keep reading to learn more, or jump ahead to the topic you’re looking […]