Branding / 22 posts found

How Brands Can Cash in on the “Joyconomy”

Comments are off for this post.
Let’s face it, we could all do with a little lighthearted fun once in a while.  Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we’re seeing consumers continue their search for positivity and jubilance. And, brands are taking notice. Here are three trends we’ve been watching in the “joyconomy” space. 3 Joyconomy Trends to Watch 1. Playful Brand Expansions Over the past two years, […]

Brand Colors — Everything You Need to Know

Comments are off for this post.
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a moment. What pops into your mind? The yellow arches, right? McDonald’s has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you’ve finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? Let’s sprinkle some color into our article and discover the powerful connection between colors and branding. What are […]

16 Benefits of Branding & Co-Branding

Comments are off for this post.
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding can bring other benefits, including opportunities for different audiences to engage with your brand. In this post, you’ll discover the advantages of generating brand individuality for your business and the benefits of co-branding with a partner. Table of […]

What is a Brand Champion? How to Leverage Them for Your Business

Comments are off for this post.
There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy. Table of Contents What is a brand champion? The Benefits of Brand Champions Common Types of Brand Champions What You Need Before Creating Brand Champions Brand champions can be business […]

8 Lessons We Learned from These Famous Rebrands [2023 Edition]

Comments are off for this post.
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to apply to their own businesses. Whether you’re looking to rebrand your business or for inspiration to take your brand to the next level, these rebrands offer valuable insights into what it takes to refresh and modernize a brand successfully. 1. Meta In October 2021, Facebook […]

14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

Comments are off for this post.
Hailee Steinfeld is mainly known for her acting chops, but her singing abilities bolster her esteem as a performer and stretch her brand to more audiences and fans. And just like her venture into music, companies often extend their brand to develop new products in industries where they don’t have any market share. These initiatives are called brand extensions, and they allow companies to leverage their brand awareness and equity to create more revenue streams. In this article, you’ll learn more about what a brand extension is and see examples of extension ideas that could inspire you. Skip to: What […]

What is Brand Salience? [+How Do You Measure It?]

Comments are off for this post.
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. Additionally, 82% of investors say name recognition is an important factor guiding them in their investment decisions. In this post, we’ll review what brand salience is, how you can increase your brand visibility, and how to measure it. Skip to: […]

How to Craft a Brand Manifesto [Guide + 10 Examples]

Comments are off for this post.
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand’s purpose and shows why your brand is worth following. To do this, you’ll need to craft a brand manifesto that expresses your brand’s values. A compelling brand manifesto will appeal to your audience’s emotions and show the “why” behind your organization. But how do you discover the “why” behind your organization? How do you connect with an audience and inspire them to follow you? Here’s what you as a marketer need to know about brand manifestos, how to […]

3 Easy Steps to Build Your Brand Promise [+ Examples]

Comments are off for this post.
A brand promise is more than a tagline. It’s a way to show customers what your brand can offer that no one else can. Like other kinds of promises, brand promises can get complicated. They set high expectations, offer ambitious commitments, and impact relationships. Let’s talk about what a brand promise is, how to create a brand promise, and see examples from popular B2B and B2C brands. We’ll also share a brand promise template to help you draft your own. Keep reading or jump ahead to the section you’re looking for: What is a brand promise? Why Your Brand Promise […]

The Beginner’s Guide to Brand Pillars

Comments are off for this post.
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than a catchy tagline to support customer needs. Companies aren’t just selling products anymore — they create brands that need to talk about their impact on society. In this post, we’ll discuss how to create brand pillars that can help you define your brand’s purpose, values, […]
error: Content is protected !!