brands / 171 posts found
Hermès Wins NFT Trademark Lawsuit
The Alpha: It’s a big day for legal precedent in Web3, as the lawsuit between luxury brand Hermès International SA, and Mason Rothschild, the artist behind the controversial MetaBirkin NFT project, has been settled. After six days of proceedings in a Manhattan courtroom, the ruling came back that Rothschild’s sale of handbag-inspired NFTs violated Hermès’ rights to the “Birkin” trademark. A nine-person jury issued a verdict on Wednesday, February 8, awarding Hermès $133,000 in total damages and finding that Rothschild’s NFTs aren’t protected speech under the First Amendment. With regulation surrounding crypto and NFTs still vastly unestablished, this case will likely […]
The Future of NFTs? Legal Experts Respond to the Hermès Lawsuit
In 2023, new rules and regulations are entering the NFT space at an unprecedented pace. The collapse of FTX kicked Web3 regulation into overdrive, and prominent NFT projects are being investigated for fraud. Yet, perhaps the best evidence of this turning of the tide is the recent resolution of Hermès v. Rothschild trademark lawsuit. Last year, Hermès International sued artist Mason Rothschild for trademark infringement following the release of MetaBirkins — a collection of 100 NFT Birkin bags covered in faux fur in a range of colors and designs. On February 8, 2023, Hermès won the lawsuit. A jury found that Rothschild’s […]
Reddit and NFL Drop Super Bowl LVII Collectible Avatars
The Alpha: Reddit’s Collectible Avatars (which are definitely not NFTs) are back. After teasing their release last week, the social media platform dropped the Super Bowl LVII x Reddit Collectible Avatar collection yesterday in collaboration with the NFL. The NFTs are free and, like Reddit’s previous drops, provide owners with unique benefits on the platform. Users can choose between four types of NFTs to mint: an Eagles, Chiefs, The Champs, or LVII Super Fans collectible. Redditors are limited to minting one per account. So far, more than 651,800 of the avatars have been minted. Currently, the collection has a floor […]
BREAKING: Amazon Reportedly Launching NFT Initiative This Spring
Amazon may soon become the latest Fortune 500 company to venture into NFTs. As reported today by Blockworks, the e-commerce giant is planning to launch a “digital assets enterprise” — an NFT initiative, in other words — this spring. According to one anonymous source the publication spoke with, the company’s focus will center on blockchain-based gaming that rewards players with NFTs. According to the report, the platform will allegedly be run out of Amazon itself vs. Amazon Web Services (AWS), but it still isn’t clear who is leading the charge in terms of personnel. This news comes on the heels […]
Exclusive: Nifty Gateway Co-founders Reveal Why They’re Stepping Down
The Alpha Brothers and Nifty Gateway Co-Foudners Duncan and Griffin Cock Foster announced they would be stepping down from their leadership roles at the company. The news comes after (but not in response to) Gemini, Nifty Gateway’s parent company, announcing it will cut 10 percent of its workforce. The Cock Foster brothers have no concrete plans for the future but have expressed a desire to start another company. In an exclusive conversation with nft now, Duncan Cock Foster spoke about his and his brother’s decision to leave the company. Why it matters Big changes are on the horizon for the […]
Exclusive: Doodles Unveils Doodles 2 Details and Flow Expansion
If there were to be an influential NFT moment fit for a drumroll, the long-awaited announcement of Doodles 2 would surely be it. An ecosystem expansion that has been in development for about a year now, the anticipated next iteration of the beloved Doodles project is finally on the horizon. But surprise: it won’t be taking place on Ethereum. While this may come as less of a shock to fans who have been following the brand since 2021 — considering plans for Doodles 2 were originally unveiled this past summer — a cross-chain undertaking of such magnitude is certainly not […]
Sewer Pass Fever Pitch: BAYC Nets $20 Million, Blocks Zero-Royalty Platforms
The Alpha: On January 19, Yuga Labs launched Dookey Dash, an interactive minting experience playable until February 6. Users must have a Sewer Pass in their crypto wallet to play the game. These passes were initially airdropped to BAYC and MAYC NFT holders for free and have since started appearing on secondary NFT marketplaces, as announced by Yuga Labs in a Tweet. Public demand for Sewer Passes has reached a fever pitch since they first became available. Just three days since appearing on OpenSea, Sewer Passes have accrued a trading volume of over 13,000 ETH — more than $20 million […]
Here’s an Exclusive Look at Porsche’s NFT Pricing, Utility, and More
NFTs let budget-conscious fans of high-end brands get their hands on what was once unattainable — affordable luxury goods. It sounds like an oxymoron, but a host of innovative companies have found ways to make luxury items more accessible thanks to Web3. Specifically, premier fashion brands like Balenciaga, Prada, and Gucci offer digital collectibles at a fraction of the price of their real-world designer items, allowing a new wave of fans to connect (and collect). But the world of Web3 luxury extends well beyond the digital runway. In November 2022, automaker Porsche announced its first official NFT collection. Now, in […]
MoonPay Expands Its Web3 Offerings With Nightshift Acquisition
The Alpha: Crypto payments turned Web3 infrastructure company MoonPay has just acquired Web3 creative agency Nightshift, rounding out its suite of services for brands building into Web3, according to a press release shared with nft now. With this latest acquisition, MoonPay believes it will be able to provide a complete set of services to its current and future clients, offering “world-class, end-to-end support,” as mentioned by MoonPay CEO Ivan Soto-Wright in the press release. In light of this acquisition, the Toronto-based Nightshift is rebranding to Otherlife. Crucially, Nightshift’s existing clients will see no interruption of services, as the agency will […]
10 Web3 Builders Creating the Future of the Blockchain
What would the NFT space be without coders, developers, and general free-thinking builders? Absolutely nothing, that’s what. Without the creators and innovators of blockchain tech, the NFT space, let alone NFTs and the blockchain itself, would never have come to fruition. That much should be clear to any within the sphere of Web3. Beyond the many digitally-native artists and NFT collectors deserving of recognition, the builders — those striving to make advancements in, or by utilizing blockchain and NFT tech — are worthy of praise many times over. Yet, it remains true that we often glaze over those on the […]