Breaking the Blueprint / 25 posts found
Jade Walters is Creating Opportunities for Students of Color on LinkedIn, Here’s How [+ Pro Tips for Gen Z]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Jade Walters is, easily, the Queen of Gen Z LinkedIn. And if you want to know why, taking a glance at the array of content on her early career resource platform, The Ninth Semester (also accessible through Instagram, TikTok, Apple Podcasts, and LinkedIn), will corroborate this claim. […]
Inclusion as a Customer Acquisition Strategy (+ Examples)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing. Smart brands engage in inclusive marketing because they know it helps them make a bigger impact on a broader audience while increasing sales. While most marketers wouldn’t intentionally exclude consumers, not excluding is not the same as actively including. […]
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years. I’m also a consumer with several identities that are part of underrepresented and underserved communities. And I can’t tell you the number of times I’ve been on brand websites and social channels exploring whether or not I should buy […]
How LGBTQ+ Leaders Can Market Themselves and Their Unique Assets
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Employers in today’s global marketplace want leaders who are adaptive, passionate, innovative, and critical thinkers. The key for LGBTQ+ professionals is to not see their career growth as a daunting task where they have to become something they are not. Instead, with a little bit of cultural self-esteem, individual […]
How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)
Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Representation matters. We hear this over and over again. And most people agree. However, not all representation is created equal, and this is important to recognize, especially to ensure your efforts in including more people in your marketing are received positively rather than being met with frustration and […]
3 Native Entrepreneurs in Different Sectors
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. It’s no secret that Native entrepreneurs face an uphill battle when starting up their businesses. Indigenous businesses have hurdles at nearly every step of the process, whether it’s a lack of access to credit, trouble getting technical assistance or training, or a cultural barrier between investor expectations […]
Does Your Language Help or Harm Your Professional Relationships?
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. A single word can make or break a relationship, especially in its early stages. This includes relationships with sales prospects, clients, and co-workers. Most of us were raised to think that language and action are two separate things. That words don’t really matter. That an issue involving […]
Creating a Culture of Inclusion: Revolutionizing Professional Standards
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace. However, these standards have been criticized for their lack […]
5 Must-Read Books for Building Brands and Wealth by Entrepreneurs of Color
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White authors dominate book publishing, and it can be difficult for people of color to find successful entrepreneurship stories written by founders, CEOs, and marketing executives with similar cultural backgrounds.Penguin Random House, a “Big Five” publisher, reported that 76% of their released books in 2019-2021 were […]
Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an ad or working with influencers isn’t the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent […]