No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don’t see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s where a risk assessment comes in. With it, I can spot, analyze, and prioritize risks before they turn into full-blown problems. I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under […]

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. If I know anything about trying out new tools, it can quickly become costly. So, instead of spending precious dollars from your budget, bookmark our list of AI tools to use whenever you need to add something new to the stack. Before we discuss […]

Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many HubSpotters on Slack to build this list. Although these newsletters are either fully free or have a free version, I’ve noted the ones with paid options, since paid subscriptions = more content. I’ve also included a “recommended if you like” (RIYL) for each newsletter to […]

I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that’s both viable and convincing? I’ll walk you through the ideal business plan format along with some examples to help you get started. Table of Contents Business Plan Types Business Plan Format Sample Business Plan: Section by Section Sample Business Plan Templates Top Business Plan Examples Business Plan Types […]

Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. But what does a business plan look like? And how do you write one that is viable and convincing? Let’s review the ideal business plan formally, then take a look at business plan templates and samples you can use to inspire your own. Business Plan Format Ask any […]

Creating and managing content is more challenging than ever. With so many channels, keeping track of all of your posts can be cumbersome. Enter social media aggregators. These tools can help you oversee your digital presence and distribute information to your audience. In this post, you’ll learn about the different types of social media aggregators and what they can do for your team. From there, we’ll share the top tools already on the market. What is a social media aggregator?The Benefits of Social Media AggregatorsTypes of Social Media AggregatorsSocial Media Aggregation Tools Like other content aggregators, social media aggregators pull […]

Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re not solely for travel sites, content aggregator sites can be a useful strategy. Marketers can reach new audiences, and consumers can find relevant resources. In this post, you’ll learn what content aggregation is and discover high-quality sites. Table of Contents How Content Aggregators Can […]

In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success. The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a business […]

Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? Below you’ll see some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. Table of Contents What is a Gantt Chart used for? How to Make a Gantt Chart Benefits of Using a Gantt Chart Ways to Make Gantt Charts The elements within a Gantt chart can be grouped into four categories: resources, milestones, tasks, and dependencies. Resources. Project […]