Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context that marketers need to effectively serve the various identities their ideal customers possess. As a result, personas aren’t converting certain consumers at the rates that they could be. In this post, I’ll share where traditional buyer personas miss the mark and how to fix it. Table of Contents The Gap in Most Buyer Personas Consumer identities are often part of […]

Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand. If you’re unsure how to find your target audience, here’s what you need to know. What is a target audience? Target Market Vs. Target Audience Types of Target Audience How to Find […]