Buyer Persona / 2 posts found

Target Audience: How to Find Yours [+ 5 Campaign Examples]

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Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand. If you’re unsure how to find your target audience, here’s what you need to know. What is a target audience? Target Market Vs. Target Audience Types of Target Audience How to Find […]

What is the Buyer’s Journey?

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The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations, steering clear of aggressive and inauthentic sales tactics.  That said, your business will need to adapt to the changing times and communicate with empathy to encourage […]
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