Content creation is what happens behind the scenes. It’s how Google can offer the perfect answer to your problem. It’s the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. In other words, if you’re not creating content, then you’re behind the curve. Why is content creation important? Content creation is the ultimate inbound marketing practice. When you create content, you’re […]

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a ‘content creator’, at least on some level. Recently, HubSpot’s Blog Research team ran a study and found 30% of 18-24 year olds and 40% of 25-34 year olds call themselves content creators. That number might seem high at first, but when you consider how deeply ingrained social media has become in our lives, it starts to make sense.  What did surprise me, however, was […]