Content Marketing / 125 posts found
5 Helpful Ways B2B Marketers Can Achieve Content Approval
The “Wild West” of content marketing stuck around longer than we may have imagined, but COVID-19 well and truly brought it to a close. These days, 82% of marketers use content marketing, over 40% of marketers say content is a very important part of their strategy, and 70% plan to actively continue investing in it in the long term. If content marketing is such big business now, however, why does so much of it still feel distinctly lawless? Nowhere is that more true than when it comes to actually getting either client or internal approval for your content. You go […]
What’s The Best Way For SEO, Topic Experts & Writers To Work Together? via @sejournal, @mirandalmwrites
A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer? The post What’s The Best Way For SEO, Topic Experts & Writers To Work Together? appeared first on Search Engine Journal.
Content Marketing & Business Growth: Become A Publishing Powerhouse – Ep. 259 via @sejournal, @lorenbaker
Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast] appeared first on Search Engine Journal.
25 Awesome Examples of About Us Pages via @sejournal, @alexanderkesler
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Awesome Examples of About Us Pages appeared first on Search Engine Journal.
10 Top Advertising Campaigns & Why They Work via @sejournal, @theshelleywalsh
What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked. The post 10 Top Advertising Campaigns & Why They Work appeared first on Search Engine Journal.
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools via @sejournal, @kristileilani
What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try. The post What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools appeared first on Search Engine Journal.
25 Best About Us Page Examples On The Web via @sejournal, @alexanderkesler
About Us pages should be designed to tell a captivating story. Here’s how 25 brands convey their values and benefits. The post 25 Best About Us Page Examples On The Web appeared first on Search Engine Journal.
B2B Content Marketing: How to Define & Track 7 Key Goals via @sejournal, @KayleLarkin
To join the rank of top B2B publishers, you can’t wing it. You need to set detailed content marketing goals – here’s how. The post B2B Content Marketing: How to Define & Track 7 Key Goals appeared first on Search Engine Journal.
11 Classic Examples Of Exceptional Jingle & Slogan Writing via @sejournal, @searchmastergen
Here are some of the most iconic jingles and slogans that have succeeded over the last three decades because of the high-quality writing behind them. The post 11 Classic Examples Of Exceptional Jingle & Slogan Writing appeared first on Search Engine Journal.
10 Big Ways Infographics Benefit Your Content Strategy via @sejournal, @rio_seo
Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why. The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.