Content Strategy / 85 posts found
How To Write Content For Each Stage Of Your Sales Funnel via @sejournal, @krisjonescom
Crafting effective content for your sales funnel is key to driving conversions. This guide shows you how to tailor your content strategy for maximum impact. The post How To Write Content For Each Stage Of Your Sales Funnel appeared first on Search Engine Journal.
How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase 3 assessed the value of our topic clusters. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. In this post, I’m going to focus on phase one of our audit. I’ll walk you through how […]
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I wanted to see in the theaters. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. Here in the U.S., my Spanish-speaking husband and I recently went to see a new movie at the theater. We were able to go because this specific theater had designated showings of the movie with the original […]
Content Decay And Refresh Strategies To Maintain Site Relevancy via @sejournal, @ronlieback
Avoid content decay and stay ahead of the competition with proven refresh strategies. Elevate your SEO game today. The post Content Decay And Refresh Strategies To Maintain Site Relevancy appeared first on Search Engine Journal.
Why Content Is Important For SEO via @sejournal, @lorenbaker
Audience first content is SEO content. Create high-quality, relevant content that appeals to both users and search engines with this detailed guide. The post Why Content Is Important For SEO appeared first on Search Engine Journal.
11 Ways To Do SEO Content Research Beyond Competitor Analysis via @sejournal, @himani_kankaria
Achieve SEO success with an upgraded approach: explore content research beyond competitor analysis to develop niche strategies that stand out. The post 11 Ways To Do SEO Content Research Beyond Competitor Analysis appeared first on Search Engine Journal.
AI Agnostic Optimization: Content For Topical Authority And Citations
Unlock the potential of AI and citations in search engines. Learn how to build brand authority and create compelling content for the AI ecosystem. The post AI Agnostic Optimization: Content For Topical Authority And Citations appeared first on Search Engine Journal.
HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.” If I could boil down the content rhetoric over the last 12-18 months to one phrase, it would be “Evolve or die.” So we’ve evolved. And I bet you have to. My name is Meg, I oversee HubSpot’s full portfolio of English language blogs. And, I’m tired, y’all. The HubSpot Blog Team is made up of 23 incredibly talented and experienced writers, editors, and strategists. We work with a world-class Content SEO […]
Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights via @sejournal, @CallRail
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights appeared first on Search Engine Journal.
Mastering Content Mapping: A Strategic Approach To Boost SEO via @sejournal, @AdamHeitzman
Drive more traffic to your site and turn visitors into customers with content mapping. Keep reading to learn how to make one for your business. The post Mastering Content Mapping: A Strategic Approach To Boost SEO appeared first on Search Engine Journal.