Culture / 400 posts found
CloneX NFTs and the Secret to Nike and RTFKT’s Success
When Nike announced in late 2021 that it had acquired Web3 content developer RTFKT Studios, the news went right under the noses of the sneaker and apparel brand’s most die-hard fans. But the wider Web3 community took notice — particularly those tuned into the NFT space. With this new acquisition, Nike made its intent to carve a name for itself on the metaverse clear. The first step toward that lofty goal? NFTs. Today, thanks to the rapidly-growing CloneX NFT collection that launched in November 2021, it looks like Nike may reproduce its IRL cultural capital on Web3. In spite of […]
Magic Eden Opens Up About Its Controversial NFT Tool
The debate is heating up surrounding creator royalties in the NFT space. Initially instigated in response to platforms like sudoswap, X2Y2, and Yawww emerging as opponents of cookie-cutter creator royalties, the conversation has continued to expand cross-chain, prompting Solana NFT marketplace giant Magic Eden to chime in. In support of creators taking control of their secondary sales kickbacks, Magic Eden has introduced something called MetaShield to its platform. With MetaShield, launched in partnership with NFT marketplace and aggregator Coral Cube, NFT creators now have the ability to review listings and sales of NFTs, giving them a recourse of action if collectors […]
Disney NFTs: Enter the Web3 Worlds of Marvel, Star Wars, and More
Disney’s aggressive acquisitions of some of the most beloved IPs in existence over the recent decades have established the brand as a cultural force to be reckoned with. The Mickey Mouse logo isn’t just for kids now, and it hasn’t been for years. It’s for everyone. As such, this has enabled massive success for Disney-themed projects and collections in the NFT space. Plenty of people worldwide already center their IRL collections around all things Disney. So it only makes sense that the same has been true for digital NFT collections. So, where can you buy these fabled Disney NFTs? Even […]
A New Web3 Film Is an Experiment in Real-Time Audience Participation
Novel developments in technology have given rise to entirely new industries. One of the greatest examples of this is the film industry: The new possibilities presented by “moving pictures” ushered in a new medium of art, expression, and storytelling. With the rise of blockchain technology, this century-old medium may see its most significant leap forward. Hoping to spearhead the coming evolution in the film and entertainment industries is actor David Bianchi. He has partnered with Gala Film to develop a series that could take the concept of audience participation to the next level. Under Gala’s film division, Bianchi hopes to […]
Exclusive: MoonPay CEO Talks Universal Partnership and the Future of NFTs
When asked about MoonPay’s upcoming collaboration with Universal Parks & Resorts, MoonPay CEO Ivan Soto-Wright couldn’t help but look back on his childhood experiences in the theme park — particularly its long-running Halloween Horror Nights program. “[I]t’s kind of a weird full circle to me. I never actually used to go with my dad back in that day,” said Soto-Wright in an exclusive video interview with nft now. The tagline for the Horror Nights program was that “they’re there to scare the sh*t out of you […] But the point is that they’re there to scare you.” Through its numerous […]
Sell Shaming and Knee-Jerk Negativity: Why Web3 Needs to Do Better
Criticism is easy. But it’s even easier online, where relative anonymity can tempt people into giving themselves carte blanche to condemn a topic, artistic creation, or personality that has, for whatever reason, become the target of someone’s ire. Examples abound. YouTube comment sections often require an intellectual and moral hazmat suit to navigate, Twitter discourse regularly escalates to mob mentality, and Facebook may as well be the official mascot for the most cringe-worthy political tirades. While breaking with the Web2 contentions above, Web3 isn’t wholly exempt from knee-jerk negativity. Criticism within NFT communities can be even more unsavory than in […]
NFT Stocks: What to Know and Which Companies to Watch
The rise of NFTs has proved a boon for many artists and creators worldwide. But they’ve also become incredibly alluring investment opportunities for those seeking quick — and sometimes sizeable — returns on their investments. But there’s a problem. Unless you have hundreds of thousands of dollars to throw at a Bored Ape, Cryptopunk, Moonbird, and so on, finding good bets at the margins takes a lot of work. To truly get a pulse on what’s going on in the space, you’d need to practically live on Twitter or Discord. Information moves fast in the NFT space, and so does […]
Upcoming Drops: September 19-25
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Pioneering Artist Gossamer Rozen On Identity and the Only Way to NFT Success
To quote a meme, we live in a society. But the multidisciplinary artist Gossamer Rozen gets this better than most. A seeming jack-of-all-trades, the path to notoriety for the transgender, nonbinary, femme, Filipino/Black fine-art creator has been very complicated. But, despite nearly a decade of not making money from their art, Rozen continued creating, not in the hopes of acquiring greatness, but to achieve a different kind of success, through being true to who they are. “Growing up with a lot of different mental health issues and having come out as transgender when I was 24, art really helped me […]
Are NFTs the Next Big Step for Sneaker Culture?
In our latest episode of Behind The Drop, we got an inside look at Sneaks Of Nature — canvas art brand IKONICK’s upcoming debut in the NFT space. The forthcoming project hopes to pave the way for sneaker culture’s continued presence in the NFT landscape. How? By providing prospective collectors with the opportunity to participate in an interactive story centered on sneaker culture. According to the official Sneaks Of Nature OpenSea page, it’s in rarified air as “the first franchise developed around sneaker culture.” Of course, under that franchise’s umbrella is an NFT collection. By owning one of 3,333 Sneaks […]