Culture / 400 posts found
NFTs Were a Common Thread Throughout New York Fashion Week 2022
Later today, the 2022 edition of New York Fashion Week is coming to a close. Throughout the five-day event, we saw some of the biggest names in fashion like Michael Kors, Tory Burch, Tommy Hilfiger, and Tom Ford debuting their newest looks for 2023 and beyond. But the underlying theme tying all the exhibitions held at NYFW? Web3. In the last five days, some of the biggest brands and designers in the world have launched a litany of Web3-focused projects and initiatives. Brands are moving toward ‘phygital’ offerings that blur the line between the physical and the digital world, and […]
The Meaning of NFTs: It’s About More Than Money or Art
What are non-fungible tokens (NFTs)? It seems like a simple question that should have a simple answer. As we outlined in our guide, an NFT is a unique unit of data on a blockchain that can be linked to objects to provide proof of ownership. But that’s just the literal definition of the technology. To really understand NFTs, we need to go beyond that. We need to understand their meaning, i.e., how they are valued and used. The two most common answers when discussing the value and use of NFTs are as follows: 1) NFTs are digital assets that let […]
Upcoming Drops: September 12-18
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Lamborghini’s Second ‘Epic Road Trip’ NFTs Take Utility to New Levels
The Alpha: Automobili Lamborghini launched its second collection of The Epic Road Trip on Monday, in a campaign consisting of monthly drops that run until March 2023, according to information shared during an interview between Lamborghini Marketing Director Christian Mastro and nft now. The campaign launched on August 8, 2022, in collaboration with Web3 studios NFT PRO and INVNT.ATOM. It consisted of four animated NFTs featuring an Aventador SVJ Roadster depicted in various scenes set on both the Moon and Mars. The fourth NFT in each month’s collection is a unique piece limited to only 63 editions. Starting with its […]
Exclusive: Jim Carrey Secretly Dropped NFTs Under His Web3 Alias
The Alpha: On May 9, 2022, the iconic comedian, actor, and producer Jim Carrey secretly dropped an NFT collection on Foundation, according to information shared with nft now via Big Head Club, the Web3 studio behind the NFTs. Carrey released the collection, called Germinations, under his Web3 alias String Bean. It includes five animated, autobiographical paintings by Carrey, each containing audio of the actor narrating the characters depicted in the pieces. The NFT collection experiments with how society perceives and interacts with fame, art, and value. The collection’s reveal also hints at forthcoming projects from Carrey under his String Bean alias. […]
Fashion Design and NFTs? A Guide to Help You Break Into Web3
Fashion is one of the purest forms of self-expression, acting as an integral touchpoint for social connection and communication. And as the divide between our real and virtual lives becomes increasingly blurred, consumers are now directing more focus toward digital appearance. This trend has already started to play out in the gaming industry, where the lion’s share of the revenue is generated by selling in-game virtual cosmetic items and goods. Fortnite has sold billions of dollars in cosmetic avatar skins in the last year, pulling in more than $50 million on NFL partnership skins alone. Fortnite As we embark into […]
A Guide to Dogechain: The Next Evolution of Dogecoin
What was once just a joking paraphrase of one of the many meme-worthy lines inspired by a 2015 clip of Shia LaBeouf can now be read as an assessment of the sheer potential of NFTs: “Don’t let your memes be dreams” — and we saw it come to fruition when an NFT based on Nyan Cat sold for $600,000. And now it’s happening again as the Dogecoin continues to develop as a platform for decentralized finance, blockchain gaming, and of course, NFTs. At the center of the further legitimization of the OG meme coin is Dogechain — which was recently […]
Iann Dior on How NFTs Will Change Music Forever
In our latest episode of Behind The Drop, we spoke with rapper, singer, and songwriter iann dior about his debut NFT project: the iann dior: 1212 collection. Launched in partnership with green NFT platform OneOf in June 2022, the collection consisted of 1,212 animated NFT avatars depicting the Sick and Tired singer in various interpretations, adapted to resemble Tim Burton’s take on claymation. Speaking on the drop in an interview with nft now, dior stated that the collection was a way for him to “make art and express [his] different emotions.” But why claymation? Styling himself as a “big fan” […]
Model Agency Launches a New Line of Avatars in the Metaverse
The Alpha: Art-driven model agency Photogenics just announced the upcoming launch of its very own avatar division. Thanks to this, models currently signed with Photogenics can now opt to have “avant-garde, photorealistic avatars” of themselves created for use in the metaverse, according to a press release shared with nft now. The underlying technology powering the creation of these 3D avatars is spearheaded by Nina Hawkins of Lilium Labs, along with 3D filmmaker Sage Morei of Horizon Lab. Photogenics’ avatar division is set to launch with 13 3D avatars of models currently under its wing. Why it matters Although seemingly worlds […]
David Bowie Is Back! Posthumous NFTs to Shed Light on Gender
The Alpha: In a series of now-deleted posts on Instagram and Twitter, David Bowie’s estate announced the September 13 launch of an NFT collection celebrating the rock icon’s legendary career that famously explored gender and performativity. The NFT collection, entitled “Bowie On The Blockchain,” will feature the works of nine NFT artists whose works will reflect some of Bowie’s masterful life work. Headlining the collection are crypto artists FEWOCiOUS and Pussy Riot Co-Founder Nadya Tolokonnikova, among others. Proceeds of the sale will go toward the nonprofit organization CARE. Why it matters: Unfortunately, as with prior projects bearing the names of […]