design / 7 posts found
How to Add Text to A GIF [Tutorial]
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have. Turns out, I was wrong. In fact, it’s a pretty simple process. So, in this post, I’ll teach you one of the most fundamental skills for creating animated graphics — how to add text to a GIF. Let’s get started. 4 Ways to Add Text to GIFs I’ll show you four […]
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics
From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in demand. Why? Because brands always need designers, whether it’s to create branding assets or design an upcoming event flyer. If it’s an industry you’re interested in, discover the tips you can use today as you start your career. There isn’t one way to become a graphic designer, but there are some tips that can lead you in the right direction to improve your skills and set yourself up for success. 1. Learn fundamental design principles. Graphic design is […]
50 Unforgettable Color Palettes to Help You Design Your Own
Choosing a color palette for your design project is an important decision that affects every aspect of your design’s performance, from visual impact to user experience. In this post, you’ll find abundant color palette inspiration and, more importantly, learn how to choose the right palette for your unique project. Table of Contents Choosing The Right Color Palette for Your Design Project Color Palette Categories 50 Color Palette Examples to Inspire Your Next Project Color Palette Generators Choosing The Right Color Palette for Your Design Project While selecting a color palette without much consideration might be tempting, you must understand that […]
Color Theory 101: A Complete Guide to Color Wheels & Color Schemes
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Neither am I, yet I found a strength in data visualization at HubSpot, where I’ve spent most of my days creating infographics and other visuals for blog posts. Consider this your […]
Targeted Advertising: A Simple Guide to Reaching Your Customers
Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. Here’s how. Where Can You Publish Targeted Ads? Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, […]
Premade Book Covers: Pros, Cons, and Where to Find Them
If you’re a self-published author, you’re probably already familiar with how hard it is to produce a book. Traditionally published authors get free edits, cover designs, formatting, and printing, but self-published authors have to manage production by themselves. This isn’t as bad as it sounds—being able to do everything on your own means you get a lot more creative control over your final product than you might if you published traditionally. But it does mean you have to take every aspect of your book’s production into account. And one of the most important aspects of your book’s production is the […]
Visual Focus: The Digital Designs Propelling B2B Brand Success In 2022
Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others. Let’s take a look at some of the design ideas that are helping brands craft their digital […]