If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved. The recruiting process doesn’t have to feel that way. With the right […]

Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) finally relinquished its name in 2002. The sports entertainment giant went out swinging, launching the now iconic “Get The F Out” marketing campaign before officially changing its name, logo, and website to WWE. The WWF was already a well-known company and, […]

A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission […]

Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. But — it’s also super important not to gloss over the email header. There are two types of headers: technical and design-based. The design-based header is usually a part of the email content, while the technical part tells you the sender’s and recipient’s email addresses, the path the email has taken, and various identifiers and timestamps. Definitely not as glamorous as the content, the […]

I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I’ll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped and flopped. Then, I’ll write an email replying […]

I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. This confirmation email reminded me about the event with all the necessary context. It also gave me the option to add the webinar to my calendar — so that I wouldn’t forget it again. It linked the speakers’ social profiles to connect with them beforehand. Win, win, and win! That’s just a small glimpse of the impact confirmation emails can create for you. If […]

When I was working as an in-house marketer, our team spent months in preparation for a massive industry event. In the run-up to the big day, one of the biggest challenges was finding sponsors for the show. Emails went unanswered. Pitches were ignored. Nothing seemed to click. That’s when we put all our creative instincts into creating the perfect sponsorship emails. And these emails secured positive responses, bringing actual sponsors for the show. If you’re struggling to find sponsors for your next big show, I’ve been where you are. That’s why I’ve curated nine of the best sponsorship email examples […]

I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent. Not long after I got home, I saw an email from the restaurant in the inbox. It was a request to take a survey to tell them about my experience. And I was more than thrilled to share my positive feedback. As a bonus, I was also entered to win a gift card just for sharing my opinion. For businesses of all industries and sizes, sending surveys is essential. Surveys inform everything from customer experience […]

I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst open — my inbox quickly becomes an overflowing chaos. I usually send all these unread promotional messages straight to spam. But, occasionally, a few brilliant emails catch my eye because of their intriguing, clever, or motivational preview text messages. The bottom line: A good preview text in email can help you stand out even in the busiest inboxes. So, I […]

Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you and turns a routine email […]