Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost. Table of Contents What is email engagement? 10 Ways to Improve Email Engagement What is email engagement? Email engagement is the measurement of interactions your emails receive. These interactions are measured using certain […]

Have you ever had to hype yourself up to send an email? We have too. Writing compelling professional emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career. This article will provide some tips to help you improve the overall quality of your emails. Once you’ve applied these simple strategies to your writing, you should be able to confidently send emails to anyone and get rid of that post-send anxiety. But first, let’s talk about your goals. What purpose do […]

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention. These emails keep you top of mind with customers and improve brand awareness. While it may seem simple enough to use your regular email system in the beginning […]

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn’t always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can […]

Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue.  But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive. Worse still, that’s if they even receive your email in the first place. Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with […]