I won’t pretend I’m an event marketer. But my mom has been a director of special events for over 20 years (shoutout to her), so I completely understand the importance of good event registration tools. I’ve heard her rattle off the many tasks that need to be completed before, during, and after an event. And she comes from a small team, so it’s very easy for things to feel overwhelming … and quickly. So, I did two things: 1) I sat down with my event pro of a mom to talk about her favorite event registration software, and 2) I […]

At the start of the COVID-19 lockdown, my previous employer was just weeks away from its annual conference, and our event marketing efforts were in full swing. After a year of promotion, we never expected our plans, let alone the entire world, to get shut down. But if I learned anything during that time, it’s just how valuable those events were. While we can see people’s faces through video calls and hear their voices over the phone, there’s something about being in the same room IRL (or in real life, if you will) that just hits differently. And that’s why […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees. From industry conferences to corporate retreats, the true measure of an event’s success is often found in the connections made and relationships built. By intentionally designing spaces and experiences that foster […]

I’ll admit it — I’m slightly obsessed with pop-up shops. They’re usually a little quirky, fun, and have an air of exclusivity that puts my FOMO into overdrive. But as a marketer, I also see the benefit of pop-ups from a business perspective. They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process.  That said, pulling off a pop-up event is no easy feat. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 […]