Features / 303 posts found
The Incredible Staying Power of CryptoDickbutts NFTs
CryptoDickbutts was born in 2021, and it quickly cemented its place in NFT history and culture. At this point, it’s an essential project that every self-proclaimed NFT aficionado must be familiar with to be taken seriously. Need proof? CryptoDickbutts has a dedicated space in Punk6529’s Open Metaverse, more than 1700 unique holders, and a total volume of over 7k ETH on OpenSea. The NFTs regularly sell for thousands of dollars, and during the 2022 NFT market collapse, it was one of the few projects that kept the same floor price. How did a project that is literally about dick-butts achieve […]
A Global Guide to the Most Important NFT Events of 2022
Couldn’t make it to NFT.NYC? Looking for an NFT event outside the U.S instead? Lucky for you, NFTs have grown into a truly global phenomenon. In fact, according to a recent analysis, the countries most interested in NFTs include Singapore, Canada, and Iceland — in addition to the United States. Considering this, we’ve curated a list of the most notable NFT (and NFT-adjacent) events taking place across the globe in 2022. European Blockchain Convention When: June 26-28, 2022 Where: Barcelona, Spain A confluence of industry leaders in blockchain, crypto, DeFi, and NFTs are coming together for a series of talks […]
Brand Loyalty 2.0: Why NFTs Are the Future of Digital Marketing
The internet has come a long way since it first went mainstream in the 1990s. We’ve gone from the early days of the world wide web (Web 1.0) where users could only consume content to today’s more interactive and user-centric Web 2.0. And now, we’re on the cusp of a new era of the internet known as “Web3” — a decentralized web powered by blockchain technology. In Web1, marketing efforts were focused on building awareness and driving traffic to websites. With the advent of Web2 and social media, marketing became more about engagement and building relationships with customers. Web3 is […]
Hxouse Launches Its First Web3 Tour in Collaboration With The Weeknd
We are in the midst of a significant moment in history, one where the world of tech is no longer dominated by the privileged and social elite. Hxouse is an incubator and accelerator program working to define this moment by providing opportunities to young creatives who might otherwise not have access to the tools and guidance necessary to achieve success and make their voices heard. Dedicated to leveling the playing field for those from underserved communities, it provides individuals with access to education, mentorship, and a network of world-renowned experts in technology and the arts. Now, the team is focusing […]
CC0 and NFTs: Understanding Ownership
Intellectual property and copyrights are complicated phenomena with long and convoluted histories. Dating back to the 18th century, copyright laws have evolved and been applied in many different ways across nearly as many legal jurisdictions. Just as varied are the ways in which companies choose to enforce perceived violations of their IP. Games Workshop, for example, the board game company behind the wildly successful Warhammer 40,000 IP, has long disheartened its own fanbase by aggressively clamping down on fan-made content across the internet. In 2019, Disney decided to become the villain in its own real-life movie when the company refused […]
Are Free-to-Mint NFTs a Viable Option for Creators?
Free-to-mint NFTs are all the rage lately. In opposition to standard NFT drops where a collector must pay a set (or changing) price, plus a gas fee in order to create and purchase an NFT, free-to-mint collections offer a way for enthusiasts to mint an NFT at little to no cost. Recently, both independent creators and product development teams have been opting for free-to-mint NFT launches in order to create buzz, bootstrap a community, and mitigate the usual NFT launch pitfalls. These aren’t to be confused with airdrops, though, as while airdrops incentivize and reward holders of an existing collection’s […]
The Art of NFT Memberships: A Guide For Brands and Users
For decades, exclusive membership programs have served as a way for brands to form deeper relationships with their most active customers. Many businesses approach membership programs with a strategy that is at least partially tailored; however, most programs tend to follow one of two basic models: Paid memberships: Users pay a set dollar amount, typically either monthly or annually. In exchange, they receive a predetermined package of members-only benefits. These perks may include tickets to events, access to premium content, discounts on products, and so on. This is the most popular membership model, and it is used by clubs like […]
The Art of the Airdrop: What to Know When It Comes to NFTs
First introduced during the ICO craze of 2017, an airdrop is a way to send newly minted tokens, often for free, to a large group of wallet addresses at the same time. Often used in the crypto world as a marketing lever for tokens, dApps, or NFT projects, airdrops are primarily distributed for three main reasons. to reward users for the early adoption of a project; to provide existing community members with additional value; and to raise awareness and encourage new users to test out a project. Most airdrops are distributed in one of two ways. They can either be […]
Moving Mainstream: How Big Brands Are Using NFTs
There remains a healthy dose of skepticism among the general public regarding NFTs and the wider world of blockchain. Despite these reservations, numerous organizations in sectors ranging from the entertainment industry and the sports world to cultural institutions like museums are exploring the ways in which NFTs can complement their business models and overall missions. The world’s largest and most recognizable brands are no exception to this and have begun testing the waters to see how they can make waves in the space while also keeping their names and products relevant – all while doing a bit of social good […]
Approaching Diversity and Inclusion Through a New Lens in Web3
If there’s anything we’ve learned in the age of Web2, it’s that people’s lives are rarely what they seem online. It can be nice to enter into a virtual world where you can explore anything, meet anyone, and discover endless opportunities. But the damage that’s been done is clear: presenting only the most ideal versions of ourselves on the internet has ravaged mental health. Even internal documents from Meta (formerly Facebook) show that Instagram is harmful to teenage girls. People’s lives — especially those of young adults — have been significantly affected by the ever-deepening divide between reality and online […]