If I were looking for the best way to divide a room full of marketers, I’d bring up the topic of guest blogging and link building. Without a doubt, I’d start a heated debate. Some will argue that digital PR is the best way to earn backlinks. Others will call purposeful link building a waste of time. But in the end, every marketer out there will agree there’s no way to rank in SERPs without quality backlinks — and guest blogging. However, I must warn you that only a well-crafted guest blogging strategy will effectively fuel your site’s growth. Here’s […]