Holiday Marketing / 7 posts found
Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a heartfelt, human level. Plus, it’s your chance to get your share of the roughly $902 the National Retail Federation predicts the average consumer to spend this year and hit your revenue goals. Haven‘t started planning your holiday marketing campaign yet? Don’t panic. I’ve mapped out […]
4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google
Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality and value. By December, they become determined to complete their shopping ahead of the holidays and are using all days and resources to get it done. And finally, by January, consumers become devoted as they continue to shop past peak season. Check out this quick short where […]
15 Fundraising Ideas to Try This Holiday Season
The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: 1. Organize a fun run. Image source Host a 5K race or fun run for your local community. To raise money, charge a race entry fee. You can also give participants the option of getting sponsorships and/or fundraising themselves to participate in the race. Best for: Avid runners […]
Top Marketing Holidays of the Year, According to Marketer Data
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared to other days of the year. In this post, we’ll go over insights from marketers on the holidays and annual events that they spend the most money on and why. What holidays and annual events do marketers build strategies for? We asked marketers and advertisers […]
278 Social Media Holidays for Your 2023 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an […]
9 Black Friday Marketing Strategies for 2022
The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If you’re unsure what to do, here are nine marketing strategies that will wow your customers and boost your company’s revenue. What is Black Friday? Best Black Friday Marketing Ideas Incorporate social media commerce. Leverage email marketing. Optimize your website for shopping. Audit product pages. Give longtime customers irresistible deals. Follow up with customers after Black Friday. Provide minimum spend rewards. […]
6 Spooky Marketing Campaigns Just in Time for Halloween
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you’ll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix It’s hard to think of Halloween without thinking of chocolate. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. For Halloween, they continue with the same theme – except this one comes with a twist (or should I say Twix?). In […]