Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you share multiple high-quality links. Plus, discover high-quality examples from brands already using the tool. What is Linktree on Instagram? Should you use Linktree for marketing on Instagram? How to Create a Linktree for Instagram How to Add Linktree to Instagram Instagram Linktree Tips Instagram Linktree […]

In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022.  But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand? Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take […]

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, teens who are unsatisfied with their lives are more negatively impacted by Instagram. Fortunately, Instagram’s team aims to change that, in part with a new nudge feature. Let’s dive into what this new feature does, and what it could mean for marketers. How Instagram’s New Nudge […]

If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August 2020 — as countries like the U.S. considered banning TikTok due to privacy concerns — Instagram launched Reels as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now […]

Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term. However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress. If that’s the […]

How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram. How Often Should A Business Post On Instagram During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the […]

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers. To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis. In fact, reposting is an incredibly popular option for sharing information, funny memes, or interesting trends with your own audiences without needing to re-create the wheel — consider, for instance, how Instagram’s #repost hashtag has over 560 million posts. But as of April 20, 2022, reposted content will no […]

In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. But with a wide variety of shopping tools popping up in feed-based posts, Reels, Live video, Stories, Guides, and the dedicated Shop tab, it can be challenging to […]

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform. While these changes seem arbitrary, they’re the crucial next steps in Instagram’s evolution into a video-centric social shopping platform. In 2022, Instagram will continue to prioritize video, expand on social shopping tools, make it easier for creators to monetize their content and partner with […]

When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than B2B businesses. For Twitter, the same is true – it’s more popular among B2C brands than B2B businesses. When we narrow it down to Instagram, how do they compare? Let’s dive into the key differences between B2C and B2B brands on the social platform. B2B Trends and Tactics […]