Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle. You can think of a handle as the address to your Instagram page. It’s also what people search to find you. An effective handle quickly identifies you while being memorable. Here, we’ll discuss how to find and change a handle, ideas for creating your own, and whether it deserves a spot on your business card. It’s easy to confuse an Instagram handle with your Instagram name. However, they both […]

Today, your Instagram profile is like a mini-version of your website. Think of your profile page as your homepage and each tab as a different section of your website. Instagram Story Highlights serve as your navigation bar, each one points to a collection of Stories relating to a specific theme. You’ll find everything from “Meet the Team” and event recaps to FAQs and customer reviews on Highlight covers. While brands often set up their Highlights early on, many forget one important step: Designing Highlight covers. In this article, we’ll cover the steps to make your own Highlight covers, some tips […]

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so you can learn why Instagram is the top social media platform for engagement today. It’s hard to remember a time before Instagram. At one time, “Do it for the ‘gram” was a common saying, which meant, essentially, “Do something so we can take a picture […]

Adding your location on Instagram is often an underrated feature for brands. For brands, there are two main reasons to use it: Share your business location with your followers for increased discoverability or show some personality with fun location names. Whatever your goal is, learn how to create your own custom location on Instagram in a few simple steps. 1. Check in on your Facebook app and create a post. 2. Select “Check In.” 3. Allow Facebook to use your location or select one on the map. 4. On the search bar, type in the name of your new custom […]

With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike. These upgrades come as no surprise — especially considering the competitive nature of social media. But for marketers, the volume of new features can be overwhelming. Let’s look at these exciting upgrades and how to leverage them in your 2022 Instagram strategy. 10 New Instagram Features Marketers Should Be Using in 2022 1. Partnership Inbox Image Source Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in […]