LinkedIn Marketing / 2 posts found

Virtual Vision: 5 New LinkedIn Features & How B2B Marketers Can Use Them To Succeed

What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals? As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways for B2B marketers and brands to build new connections and forge even stronger existing relationships. LinkedIn has undoubtedly witnessed numerous social platforms adding elements to attract B2B marketers, yet it remains the dominant player in the massive business sector. An important factor in LinkedIn’s continuing dominance and growth has been its steadfast determination to innovate with an abundance of new […]

What is the LinkedIn Pixel — and How Does it Work?

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Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities. While it’s true that the primary purpose of LinkedIn is streamlining employment and recruitment efforts, the platform also supports more social connections and in turn, opens the door for targeted campaigns that speak to the needs of its specific user base. The challenge? Measuring the impact […]
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