Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction into compound growth, from initial B2B lead generation through long-term customer expansion. The challenge? B2B organizations must: Orchestrate complex buying committees, navigate multi-stakeholder decisions Manage extended sales cycles spanning months Deliver hyper-personalized experiences through B2B marketing automation at scale Optimize for AI-driven discovery platforms, and continuously learn from post-purchase behaviors tracked by B2B marketing analytics That’s where Loop Marketing becomes transformational. Loop Marketing differs from traditional funnels by enabling continuous…

TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use AI and unified data to personalize, distribute, and optimize content, without replacing inbound’s customer-first foundation. Layer loop onto your existing inbound assets with AI-powered personalization, multi-channel distribution, and real-time testing, starting with whichever stage addresses your biggest bottleneck. If you’ve heard about loop marketing and wondered whether it replaces the inbound methodology you‘ve spent years mastering, I have good news: it doesn’t. Loop marketing builds on inbound‘s foundation, bringing it into the AI era with personalization, multi-channel amplification, and […]

Picture this: Content visibility is up, but traffic to your website is way down. More than half of Google searches today end in no clicks, according to Search Engine Land. And consumers are looking everywhere — from Google’s AI Overviews to Reddit — for instant solutions to fit their needs. Is this your reality? Welcome to the rebirth of how people find information. Payoffs from traditional SEO tactics used to be huge. Now, AI has effectively given everyone access to unlimited, personalized knowledge on a diverse set of channels, and Google Search is losing users to AI search engines like […]

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47% of business leaders say their customer service experiences are highly personalized. You can no longer rely on old-school personalization tactics like adding basic customer details to a holiday card or making a generic comment like “I love what your company is doing” in your outreach. […]

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be using AI. While these tools are more accessible than ever, this also defines a growing problem — everyone has access to the same resources. The universal ability to prompt ChatGPT or your favorite LLM for the same output, over and over again. Unremarkable AI-generated content […]

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site. But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition. If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more […]