Marketing / 4 posts found

5 Skills to Master Before You Launch Your Book

In the good old days, authors worked hard to revise, hone, and shape their books until they fairly gleamed, then sat back with a sigh of relief and turned their precious baby over to their publisher’s marketing team to do the rest. Those days are over. (How I Landed My Literary Agent at the Annual Writer’s Digest Conference Pitch Slam) Not a week goes by without groans from my fellow debut authors in private Facebook groups. “I mean, isn’t it enough I wrote the darn thing, now I have to publicize and market it as well? Is that my job?” […]

How to Sell Your Novel: Learn Essential Steps Here

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Writing a book is hard work. The crying, frustration, and stress of getting all those words down on paper (and it is fun!) but let’s be honest: Writing is work. Knowing how to sell your novel is even more work. But what about selling your book once it’s published? Marketing Your Novel This is—for every author—when the real work begins. You created this great book, and now, you have to sell it and try to recoup your money from the initial book production investment. Now, I said it was a lot of work, but it’s the part of the process […]

3 Reasons to Update Your Book on Amazon

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Did you know Amazon sells nearly 50% of all print books and over 70% of all e-books in America? No other retailer comes close to their dominant marketshare of the industry. If you want to sell more books, you must master selling books on Amazon. (3 Crucial Changes to the Book Publishing Industry.) For example, if you have a book displayed on Amazon’s website that looks outdated or lacks convincing marketing copy, you could be losing sales on a daily basis. Fortunately, you can take easy steps to improve the appearance of your book on Amazon. Here are three reasons […]

A Primer on the New York Times Bestseller List

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The goal of many writers is to land on the New York Times bestseller lists. Being a bestselling author can mean future book contracts, speaking gigs, recognition for your work, a sizable passive income from your writing, and many more opportunities.  If you search the New York Times, you will find “Authoritatively ranked lists of books sold in the United States, sorted by format and genre.” There are multiple lists you can search, all separated into categories: Fiction, nonfiction, children’s, and monthly lists. Under fiction: Combined print and E-book, hardcover, and paperback trade. Under nonfiction: Combined print and E-book, hardcover, […]
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