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What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM via @sejournal, @brookeosmundson

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Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams. The post What Optmyzr’s Three-Year Study Reveals About Seasonality Adjustments During BFCM appeared first on Search Engine Journal.

ChatGPT Adds Shopping Research For Product Discovery via @sejournal, @MattGSouthern

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OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer’s guides. Available to all logged-in users. The post ChatGPT Adds Shopping Research For Product Discovery appeared first on Search Engine Journal.

Google’s Mueller Questions Need For LLM-Only Markdown Pages via @sejournal, @MattGSouthern

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Google’s John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data should come first. The post Google’s Mueller Questions Need For LLM-Only Markdown Pages appeared first on Search Engine Journal.

EU Plan To Simplify GDPR Targets AI Training And Cookie Consent via @sejournal, @MattGSouthern

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The EU’s Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here’s what to watch. The post EU Plan To Simplify GDPR Targets AI Training And Cookie Consent appeared first on Search Engine Journal.

Pew: 84% Of Adults Use YouTube As Platform Growth Continues via @sejournal, @MattGSouthern

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Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche. The post Pew: 84% Of Adults Use YouTube As Platform Growth Continues appeared first on Search Engine Journal.

Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold via @sejournal, @MattGSouthern

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Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. The post Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold appeared first on Search Engine Journal.

SEO Community Reacts To Adobe’s Semrush Acquisition via @sejournal, @martinibuster

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Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty. The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on Search Engine Journal.

LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains via @sejournal, @MattGSouthern

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An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency. The post LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains appeared first on Search Engine Journal.

New Data Finds Gap Between Google Rankings And LLM Citations via @sejournal, @MattGSouthern

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A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. The post New Data Finds Gap Between Google Rankings And LLM Citations appeared first on Search Engine Journal.

Adobe To Acquire Semrush In $1.9 Billion Cash Deal via @sejournal, @MattGSouthern

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Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. The post Adobe To Acquire Semrush In $1.9 Billion Cash Deal appeared first on Search Engine Journal.
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