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86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern

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A research report on the state of B2B influencer marketing shares insight into business opportunities in 2022 and beyond. The post 86% Of B2B Brands Find Success With Influencer Marketing appeared first on Search Engine Journal.

Facebook To End Live Shopping on October 1 via @sejournal, @BrianFr07823616

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Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their businesses. It provided an interactive way to sell items and connect with viewers. The Facebook Live feature will still be […]

YouTube Updates For Creators: New Metrics, Copyrighted Music, More via @sejournal, @MattGSouthern

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YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.

8,000 Solana Wallets Attacked in a Multimillion Dollar Hack

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Late Tuesday evening, scores of Solana suddenly found their crypto wallets completely drained of their digital contents. Unidentified hackers had broken into thousands of hot wallets — software-based crypto wallets that require an active connection to the internet — and arranged for the transfer of all funds in these wallets to an unknown third party. Solana initially confirmed the hack in a Tuesday night tweet, saying: “Engineers from multiple ecosystems, with the help of several security firms, are investigating drained wallets on Solana. There is no evidence hardware wallets are impacted.” Then Solana made a follow-up tweet early Wednesday morning, […]

Half of ETH Raised From Primary NFT Sales Stayed in the Space. Here’s Why

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The blockchain’s immutable record provides unique opportunities to study the crypto and NFT ecosystem. Specifically, looking at money flow through the network can be a helpful lens on current dynamics in the NFT and crypto space. And, NFT market participants spent roughly $2.7 billion (963,227 ETH) minting NFTs between January 1 and June 30 of this year, according to a recent report by the blockchain analytics platform Nansen. During that time, 50.7 percent of the ETH raised from a project’s primary sales stayed in the NFT communities. Another 45.7 went to non-entity wallets, which the Nansen team defines as addresses […]

A New Web3 Email Design Aims to Tackle NFT Fraud

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Fraud in Web3 is, to put it mildly, a problem. In the first six months of 2022, Web3 projects lost a total of $2 billion to hacks and other fraud schemes, according to a report by the blockchain auditing and security company CertiK. Given that Web3 is still an emerging space, it’s unsurprising that a significant portion of these losses come from an abuse of communication logistics in the NFT space. Hackers repeatedly target project Discords and fill them with malicious links; wallet interfaces have such a lousy track record of being used against NFT community members that companies are […]

LinkedIn Tests New Human Curated Discover Feed via @sejournal, @MattGSouthern

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LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.

Google Tests More Local Service Ads In SERPs via @sejournal, @MattGSouthern

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Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.

Japan’s Central Bank Has Abandoned Its Digital Currency Plans

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The Bank of Japan (BoJ) is scrapping its planned host of central bank digital currency (CBDC) services due to a reported lack of public interest, according to an initial report from Asia Times. Among other things, this means one aspect of Japan will remain unchanged since the Japanese bubble economy of the 1980s: its reliance on conventional, fiat-based currency. This move came despite the promise of CBDC, which could be the first truly peer-to-peer digital form of conducting money transactions, as existing digital wallets still require the presence of intermediary institutions like financial institutions, issuing and acquiring banks, payment service […]

Gucci Will Now Accept Bored Ape Yacht Club’s Cryptocurrency

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The luxury fashion retailer Gucci will now accept ApeCoin — the Bored Ape Yacht Club’s proprietary cryptocurrency — as a valid mode of payment in select US branches, according to a Tuesday tweet. Given ApeCoin’s origins as a limited, claimable cryptocurrency originally intended for Bored Ape and Mutant Ape holders, this partnership aims to offer holders of these esteemed NFTs and cryptocurrency a new way to represent their community IRL — via garments from the legacy high-fashion brand. In recent years, Gucci has been gradually planting its roots in Web3. In 2021, Gucci contributed to the massive bull run in […]
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