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Google Ads To Phase Out Enhanced CPC Bidding Strategy via @sejournal, @MattGSouthern

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Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025. The post Google Ads To Phase Out Enhanced CPC Bidding Strategy appeared first on Search Engine Journal.

Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern

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Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal.

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention via @sejournal, @gregjarboe

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Uncover the challenges brands face on TikTok. Learn why 84% of videos fail to generate strong positive emotions and capture attention. The post 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention appeared first on Search Engine Journal.

Google’s Guidance About The Recent Ranking Update via @sejournal, @martinibuster

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Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.

Google Analytics Update: Plot Up To Five Metrics At Once via @sejournal, @MattGSouthern

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Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.

Mediavine Bans Publisher For Overuse Of AI-Generated Content via @sejournal, @MattGSouthern

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Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns. The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.

SearchGPT vs. Google: Early Analysis & User Feedback via @sejournal, @MattGSouthern

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OpenAI’s SearchGPT prototype shows potential to challenge Google, but early analysis reveals limitations and need for further development. The post SearchGPT vs. Google: Early Analysis & User Feedback appeared first on Search Engine Journal.

Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern

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Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn. The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.

Why Google Indexes Blocked Web Pages via @sejournal, @martinibuster

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Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored The post Why Google Indexes Blocked Web Pages appeared first on Search Engine Journal.

Google May Unify Schema Markup & Merchant Center Feed Data via @sejournal, @MattGSouthern

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Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences. The post Google May Unify Schema Markup & Merchant Center Feed Data appeared first on Search Engine Journal.
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