Paid Media / 161 posts found
Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse via @sejournal, @brookeosmundson
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections. The post Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse appeared first on Search Engine Journal.
How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?
Learn how to balance upper and lower-funnel budgets across paid search and social, backed by research, frameworks, and practical strategies to drive long-term growth. The post How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel? appeared first on Search Engine Journal.
Paid Media Marketing: 8 Changes Marketers Should Make In 2026 via @sejournal, @brookeosmundson
Paid media in 2026 demands sharper focus. Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year. The post Paid Media Marketing: 8 Changes Marketers Should Make In 2026 appeared first on Search Engine Journal.
Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?
Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal.
How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Turn your landing pages into revenue drivers that enhance conversion efficiency and campaign scalability. The post How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit appeared first on Search Engine Journal.
Paid Ad Scheduling Across Time Zones That Actually Works via @sejournal, @brookeosmundson
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate via @sejournal, @brookeosmundson
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results. The post PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate appeared first on Search Engine Journal.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) via @sejournal, @brookeosmundson
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal.