Paid Media / 155 posts found
Paid Ad Scheduling Across Time Zones That Actually Works via @sejournal, @brookeosmundson
Ad scheduling becomes a performance multiplier when campaigns align with regional time zones, local behavior, and data-driven delivery windows. The post Paid Ad Scheduling Across Time Zones That Actually Works appeared first on Search Engine Journal.
PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate via @sejournal, @brookeosmundson
This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results. The post PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate appeared first on Search Engine Journal.
Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) via @sejournal, @brookeosmundson
Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal.
Using Attribution Paths To Transform Your Google Ads Strategy
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns. The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.
How AI is Helping Brands Convert More Customers [Webinar] via @sejournal, @hethr_campbell
Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel. The post How AI is Helping Brands Convert More Customers [Webinar] appeared first on Search Engine Journal.
Tips For Running Competitor Campaigns In Paid Search via @sejournal, @timothyjjensen
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for. The post Tips For Running Competitor Campaigns In Paid Search appeared first on Search Engine Journal.
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.
How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes. The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.