Paid Media Strategy / 72 posts found
How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
Scale Your B2B Lead Generation With Discovery Ads via @sejournal, @beyondthepaid
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
What Is Cost Per Click (CPC)? via @sejournal, @brookeosmundson
Learn the basics of cost per click bidding, why it’s important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.
Programmatic Advertising For Small Businesses: What, Why, And How? via @sejournal, @iambenwood
Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses. The post Programmatic Advertising For Small Businesses: What, Why, And How? appeared first on Search Engine Journal.
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future
Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) via @sejournal, @amyppc
Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation. The post Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) appeared first on Search Engine Journal.
How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
A Complete Guide To Mastering B2B Programmatic Advertising via @sejournal, @macuraa
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising appeared first on Search Engine Journal.
Get To Know Ad Rank & Learn 3 Ways To Improve It via @sejournal, @brookeosmundson
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.