Paid Media / 129 posts found
The Complete Guide To Lifecycle Advertising via @sejournal, @jasonjzotara
Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search Engine Journal.
If Time Is Money, This Free Google Ads Budget Script Is Priceless via @sejournal, @andreaatzori
This free Google Ads budget script will help you to save time and money. The post If Time Is Money, This Free Google Ads Budget Script Is Priceless appeared first on Search Engine Journal.
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Here are 4 pro strategies to breathe new life into your evergreen PPC campaigns so they’re never stale. The post Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns appeared first on Search Engine Journal.
How To Combine SEO & PPC Keyword Strategies For More Effective ROI via @sejournal, @seomonitor
Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine SEO & PPC Keyword Strategies For More Effective ROI appeared first on Search Engine Journal.
How To Build A Winning MarTech Stack In 2023 via @sejournal, @hethr_campbell
Learn how to choose the right MarTech stack to help you automate tasks and streamline your workflow for better performance. The post How To Build A Winning MarTech Stack In 2023 appeared first on Search Engine Journal.
Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research via @sejournal, @digital_future
Here’s how to conduct competitive ad text research directly within Google Ads in 7 easy steps. The post Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research appeared first on Search Engine Journal.
How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation via @sejournal, @adsliaison
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation appeared first on Search Engine Journal.
How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
The Future of Programmatic: Transparent & Value Driven – Ep. 291 via @sejournal, @lorenbaker
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent & Value Driven [Podcast] appeared first on Search Engine Journal.