Paid Media / 128 posts found
How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson
It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage. The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.
What Are The Creative Requirements For Responsive Display Ads? via @sejournal, @navahf
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC. The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.
5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail
Whether you’re new to PPC or not, agency or in-house. here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.
How To Optimize Google Responsive Search Ads (RSAs) via @sejournal, @siliconvallaeys
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.
How To Build A Facebook Ads Dashboard In Google Data Studio via @sejournal, @andreaatzori
Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process. The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.
Google Ads Makes Automation Easier With Scripts Updates via @sejournal, @mirandalmwrites
Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” The post Google Ads Makes Automation Easier With Scripts Updates appeared first on Search Engine Journal.
What’s A Good Cost Per Acquisition (CPA)? Ask The PPC via @sejournal, @navahf
It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column. The post What’s A Good Cost Per Acquisition (CPA)? Ask The PPC appeared first on Search Engine Journal.
Google Lets Users Limit Ads About Dating And Weight Loss via @sejournal, @brookeosmundson
In another move towards user privacy, Google has added weight loss, dating, pregnancy and parenting to its sensitive categories on YouTube. The post Google Lets Users Limit Ads About Dating And Weight Loss appeared first on Search Engine Journal.