Pinterest Marketing / 9 posts found
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Why Pinterest? Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, […]
The Ultimate Guide to Pinterest Analytics
What’s the best way to increase your reach on Pinterest? Meet Pinterest Analytics — Pinterest’s free tool lets you analyze metrics like impressions, saves, clicks, and pin clicks. Using these analytics, you can better understand how your pins perform, figure out what resonates with your audience, and make data-driven decisions to get more people to see your content. To help you measure your Pinterest efforts, we’ve put together this comprehensive guide. Here’s what we’ll cover: What is Pinterest Analytics? Why does Pinterest Analytics matter? 3 Pinterest Analytics Tools to Smartly Track Your Performance 18 Important Pinterest Metrics to Track How […]
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand’s Pinterest profile. In a press release, Pinterest said Idea Pins make publishing “high-quality, long-lasting, and savable content” simple for content creators. “With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the […]
How to Use Pinterest Advertising to Promote Products and Attract Customers
Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are 7x more influential than any other platform along their purchasing journey. If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading. Pinterest Advertising With over 442 million monthly active users, Pinterest is a great place […]
The Ultimate Guide to Pinterest Marketing
Pinterest marketing is incredibly effective. Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit […]
Watermarks: Why You Need Them + 6 Easy Steps to Create One
Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. Creating a watermark would help protect you against this common issue and help you with your brand recognition. In this article, you’ll learn about the type of watermarks that exist and how to create your own. Typically, a watermark has its opacity set to 50% or less. If […]
How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account
Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue. And with 31% of online American adults using Pinterest, this isn’t an opportunity you’ll want to leave on the table. Can you make money on Pinterest? Whether you are a content creator, have an eCommerce business, or are trying […]
11 Companies on Pinterest That Are Crushing It
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy. According to a HubSpot Blogs survey of 310 marketing professionals, 39% of marketers said Pinterest generated a high return on investment. With an effective Pinterest strategy in place, you can generate organic web traffic, create targeted ad campaigns to reach your ideal buyers, and sell […]
How to Get Followers on Pinterest: 25 Tips for 2022
Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting. Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest to increase web traffic, drive sales, and help your grand gain authority. Here, we’re going to dive into everything you need to know to grow your Pinterest audience today. 1. Use a Pinterest business account. On Pinterest, business accounts have access to […]