PPC / 281 posts found
An In-Depth Guide To Google Ads via @sejournal, @brookeosmundson
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns. The post An In-Depth Guide To Google Ads appeared first on Search Engine Journal.
Google Ads Rolls Out Generative AI Features To Performance Max via @sejournal, @MattGSouthern
Google launches generative AI in Performance Max to help marketers easily create customized text and image ads at scale. The post Google Ads Rolls Out Generative AI Features To Performance Max appeared first on Search Engine Journal.
Customer Scoring For Agencies: How To SQL Your PPC Customers via @sejournal, @navahf
Discover the power of SQLing your PPC customers for agency success. The post Customer Scoring For Agencies: How To SQL Your PPC Customers appeared first on Search Engine Journal.
Google Performance Max Evolves With New “Search Themes” Feature via @sejournal, @MattGSouthern
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. The post Google Performance Max Evolves With New “Search Themes” Feature appeared first on Search Engine Journal.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On via @sejournal, @MattGSouthern
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. The post Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On appeared first on Search Engine Journal.
What Is PPC Management – Do You Need It? via @sejournal, @brookeosmundson
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for. The post What Is PPC Management – Do You Need It? appeared first on Search Engine Journal.
Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns via @sejournal, @coreydmorris
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it. The post Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns appeared first on Search Engine Journal.
Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads via @sejournal, @navahf
Discover 9 secrets to achieve peak account performance in both ad networks. The post Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads appeared first on Search Engine Journal.
Microsoft Advertising Releases Holiday Season Marketing Guide via @sejournal, @MattGSouthern
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season. The post Microsoft Advertising Releases Holiday Season Marketing Guide appeared first on Search Engine Journal.