PPC / 281 posts found
Google Apologizes As Automated GA4 Transition Surprises Advertisers via @sejournal, @MattGSouthern
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration. The post Google Apologizes As Automated GA4 Transition Surprises Advertisers appeared first on Search Engine Journal.
How To Install The Google Tag For Conversion Tracking via @sejournal, @brookeosmundson
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns. The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
How Important Is The Keyword In Paid Search? via @sejournal, @navahf
From its history to current state, and whether it will retain its relevance or gradually fade out, learn more about keywords for your marketing strategy. The post How Important Is The Keyword In Paid Search? appeared first on Search Engine Journal.
YouTube Announces AI-Powered Creative Guidance In Google Ads via @sejournal, @kristileilani
Discover how Google’s new Ai-powered creative guidance for Google Ads could revolutionize YouTube ad campaigns, increase conversions, and decrease ad costs. The post YouTube Announces AI-Powered Creative Guidance In Google Ads appeared first on Search Engine Journal.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.
6 Ways To Optimize Your PPC Performance via @sejournal, @LisaRocksSEM
Discover 6 strategies and ideas to enhance your account performance. The post 6 Ways To Optimize Your PPC Performance appeared first on Search Engine Journal.
What Are Good Google Ads Benchmarks In 2023? [STUDY] via @sejournal, @brookeosmundson
See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ. The post What Are Good Google Ads Benchmarks In 2023? [STUDY] appeared first on Search Engine Journal.
Microsoft Introduces Audience Features In Advertising Editor & More via @sejournal, @MattGSouthern
Microsoft Advertising announced several new product features this month, including expanding audience targeting options in Microsoft Advertising Editor. The post Microsoft Introduces Audience Features In Advertising Editor & More appeared first on Search Engine Journal.
Google Updates Policy On Cryptocurrency Ads via @sejournal, @MattGSouthern
Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation. The post Google Updates Policy On Cryptocurrency Ads appeared first on Search Engine Journal.
Why Enhanced Conversions Are Now More Important Than Ever For Google Ads via @sejournal, @andreaatzori
Harness first-party data to gain a deeper understanding of your audience, leading to more personalized and relevant campaigns. The post Why Enhanced Conversions Are Now More Important Than Ever For Google Ads appeared first on Search Engine Journal.