Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association. The post Google Ads Liason Addresses AI In AMA Session appeared first on Search Engine Journal.

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal.

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal.

A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business. The post Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling appeared first on Search Engine Journal.

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.

Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected. The post Google Ads To Update Trademark Policy Worldwide appeared first on Search Engine Journal.

Google announces Demand Gen and Video View, AI-powered ad campaigns to enhance mid-funnel reach and offer business insights. The post Google’s New AI-Powered Ad Campaigns: Demand Gen & Video View appeared first on Search Engine Journal.