PPC / 260 posts found
Google Is Removing 4 Attribution Models For Advertisers via @sejournal, @brookeosmundson
Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search Engine Journal.
ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools via @sejournal, @siliconvallaeys
Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here’s a step-by-step using GPT to start with. The post ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools appeared first on Search Engine Journal.
Google Ad Grants: A Guide For Nonprofits via @sejournal, @BennyJamminS
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization. The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.
Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience via @sejournal, @MattGSouthern
Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. The post Bing Chat To Feature Ads, Shaking Up The Ad-Free Experience appeared first on Search Engine Journal.
Google Announces The Ads Transparency Center And 2022 Ads Safety Report via @sejournal, @kristileilani
Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.
Google Ads Update: Cross-Channel Conversion Credit Import via @sejournal, @MattGSouthern
Google Ads is introducing cross-channel conversion credit import, improving analysis of the customer buying journey, and empowering informed marketing decisions. The post Google Ads Update: Cross-Channel Conversion Credit Import appeared first on Search Engine Journal.
How To Use Performance Max For Travel Campaigns via @sejournal, @brookeosmundson
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. The post How To Use Performance Max For Travel Campaigns appeared first on Search Engine Journal.
Google Ads Policy Update: Changes To Government Docs & Services via @sejournal, @MattGSouthern
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.
Google Enhances Discovery Ads: Boosting Engagement & Conversions via @sejournal, @MattGSouthern
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.
Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. The post Microsoft Introduces Category-Based Targeting For Search Ads appeared first on Search Engine Journal.