PPC / 355 posts found
PPC Audience Strategy: Targeting Vs. Observation (With Examples) via @sejournal, @brookeosmundson
Audience settings in Google Ads aren’t set-and-forget. Use this guide to fine-tune “Targeting” and “Observation” for better results. The post PPC Audience Strategy: Targeting Vs. Observation (With Examples) appeared first on Search Engine Journal.
Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism
A clear PPC growth system that avoids costly overreactions and delivers long-term profitability through focused, strategic scaling. The post Scaling PPC Campaigns Sustainably: Use The SCALE Framework To Move Beyond Actionism appeared first on Search Engine Journal.
How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris
ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes. The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.
Stop Paying the Google Ads Tax Without Realizing It [Webinar] via @sejournal, @hethr_campbell
Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. The post Stop Paying the Google Ads Tax Without Realizing It [Webinar] appeared first on Search Engine Journal.
Why Google Ads Fails B2B (And How to Fix It)
Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance. The post Why Google Ads Fails B2B (And How to Fix It) appeared first on Search Engine Journal.
How To Get The Perfect Budget Mix For SEO And PPC via @sejournal, @brookeosmundson
PPC drives results fast. SEO builds over time. Here’s how to budget for both with realistic expectations and measurable business outcomes. The post How To Get The Perfect Budget Mix For SEO And PPC appeared first on Search Engine Journal.
Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues
Faulty conversion tracking can tank PPC campaigns. Here’s how to fix the seven most common Google Ads tracking issues hurting your performance. The post Is Your Conversion Data Misleading You? 7 Common Google Ads Tracking Issues appeared first on Search Engine Journal.
How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.
What Are Good Google Ads Benchmarks In 2025? [STUDY] via @sejournal, @brookeosmundson
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.
Google Marketing Live 2025: Here’s Everything That Was Announced via @sejournal, @brookeosmundson
With 30+ updates from GML 2025, Google Ads is going full AI. Here’s what actually matters for campaign performance and planning. The post Google Marketing Live 2025: Here’s Everything That Was Announced appeared first on Search Engine Journal.