PPC / 367 posts found
Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics
Ad hijacking is a serious issue for online advertisers. Find out how to detect and combat ad hijacking effectively. The post Ad Hijacking Explained: Over $12 Billion Lost To Hidden Tactics appeared first on Search Engine Journal.
The 5-Step Process To Setting Crystal Clear PPC Goals via @sejournal, @MenachemAni
Want better PPC results? It starts with asking better questions. Use this five-phase system to align your media strategy with client revenue goals. The post The 5-Step Process To Setting Crystal Clear PPC Goals appeared first on Search Engine Journal.
Google Confirms New Google Verified Badge for Local Services Ads via @sejournal, @brookeosmundson
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. The post Google Confirms New Google Verified Badge for Local Services Ads appeared first on Search Engine Journal.
Google Quietly Announces Search Partner Network Placement Visibility via @sejournal, @brookeosmundson
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget. The post Google Quietly Announces Search Partner Network Placement Visibility appeared first on Search Engine Journal.
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads via @sejournal, @brookeosmundson
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries. The post Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads appeared first on Search Engine Journal.
Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
Google: Invalid Ad Traffic From Deceptive Serving Down 40% via @sejournal, @MattGSouthern
Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. The post Google: Invalid Ad Traffic From Deceptive Serving Down 40% appeared first on Search Engine Journal.
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.
Google Expands Performance Max Controls and Reporting via @sejournal, @brookeosmundson
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking. The post Google Expands Performance Max Controls and Reporting appeared first on Search Engine Journal.
The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO via @sejournal, @mktbrew
Learn why SEO is essential for long-term growth and how it compares to PPC spending in today’s digital landscape. The post The Great Reversal: Why Agencies Are Replacing PPC With Predictable SEO appeared first on Search Engine Journal.