Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. The post Microsoft Advertising Launches Audience Segments For Valentine’s Day appeared first on Search Engine Journal.

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations. The post 8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit appeared first on Search Engine Journal.

Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal.

Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search Engine Journal.

Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you. The post Advertisers React To Google’s ‘Remove Redundant Keywords’ Update appeared first on Search Engine Journal.