PPC / 259 posts found
Microsoft Makes 3 Predictions For PPC Trends In The New Year via @sejournal, @MattGSouthern
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. The post Microsoft Makes 3 Predictions For PPC Trends In The New Year appeared first on Search Engine Journal.
A Comprehensive Guide To Marketing Attribution Models via @sejournal, @KayleLarkin
This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal.
Google Ads Account Managers Shouldn’t Contact Clients Directly via @sejournal, @MattGSouthern
There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. The post Google Ads Account Managers Shouldn’t Contact Clients Directly appeared first on Search Engine Journal.
Money-Saving Placement Exclusion Script for Google Ads via @sejournal, @siliconvallaeys
Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.
Google Announces Sunset Of Similar Audiences via @sejournal, @brookeosmundson
Google announced an impact to audience targeting as a result of ongoing requirements for user privacy. Learn how your Google Ads campaigns may be affected. The post Google Announces Sunset Of Similar Audiences appeared first on Search Engine Journal.
How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation via @sejournal, @adsliaison
Keep up with Google Ads’ recent changes for a healthy digital advertising ecosystem. Reimagine how to analyze and activate campaign data with this guide. The post How To Get More Out Of Search Terms Reporting In The Age Of Privacy And Automation appeared first on Search Engine Journal.
Apple Offers New Ad Placements In App Store via @sejournal, @brookeosmundson
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New Ad Placements In App Store appeared first on Search Engine Journal.
Microsoft Launches Import Tool For Google Ads Performance Max via @sejournal, @MattGSouthern
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.
Google Ads Performance Max New Features & Best Practices via @sejournal, @MattGSouthern
Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. The post Google Ads Performance Max New Features & Best Practices appeared first on Search Engine Journal.