PPC / 281 posts found
Google Shopping Ads: How To Set Them Up via @sejournal, @siliconvallaeys
From account structure to campaign types, here are the basics of setting up Google Shopping Ads so you can tweak your approach and optimize results. The post Google Shopping Ads: How To Set Them Up appeared first on Search Engine Journal.
Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] via @sejournal, @hethr_campbell
Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] appeared first on Search Engine Journal.
Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.
4 Reasons Click Volume Decreases & What To Do via @sejournal, @brookeosmundson
Can’t explain a sudden dip in click performance? Here are some of the common reasons to help identify the cause. The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal.
Google Ads Launches Tool For Upgrading To Performance Max via @sejournal, @MattGSouthern
Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.
Modern PPC Opportunities & Challenges [Podcast] via @sejournal, @lorenbaker
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas. The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
What Is Remarketing: 8 Types Of Remarketing To Consider via @sejournal, @timothyjjensen
Remarketing continues to be an effective tool for paid media marketers. Discover eight types of remarketing you should be considering for your campaigns. The post What Is Remarketing: 8 Types Of Remarketing To Consider appeared first on Search Engine Journal.
Step-By-Step Guide To Earning Your Google Ads Certification via @sejournal, @coreydmorris
Want to be officially Google Ads certified? Here’s a step-by-step guide that walks you through the basics of getting a Google Ads Certification. The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.
Google Tests More Local Service Ads In SERPs via @sejournal, @MattGSouthern
Google is testing more local service ads per set of search results, with three ads on a page instead of two. The post Google Tests More Local Service Ads In SERPs appeared first on Search Engine Journal.