PPC / 281 posts found

Google Performance Max For Marketplaces: Advertise Without A Website via @sejournal, @MattGSouthern

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Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. The post Google Performance Max For Marketplaces: Advertise Without A Website appeared first on Search Engine Journal.

Google Ads To Automatically Pause Low-Activity Keywords via @sejournal, @MattGSouthern

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Google Ads will automatically pause inactive keywords starting in June. The post Google Ads To Automatically Pause Low-Activity Keywords appeared first on Search Engine Journal.

Maximizing ROI: Expert Insights for Google Shopping Ads Success via @sejournal, @lorenbaker

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If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy.  But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend? Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy.  In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing Director for Channable […]

Google Ads Performance Max Updates For Full-Funnel Optimization via @sejournal, @MattGSouthern

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Google Ads launches Performance Max updates for full-funnel optimization, audience insights, and testing advertising strategies. The post Google Ads Performance Max Updates For Full-Funnel Optimization appeared first on Search Engine Journal.

Google Testing IP Proxies: What This Means & How You May Be Impacted via @sejournal, @navahf

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Find out how Google’s IP proxies are addressing privacy concerns and regulations. Explore their proposed solutions and align your SEO strategy. The post Google Testing IP Proxies: What This Means & How You May Be Impacted appeared first on Search Engine Journal.

Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered via @sejournal, @adsliaison

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Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it. The post Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered appeared first on Search Engine Journal.

Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success via @sejournal, @lorenbaker

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Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone.  Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint.  That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools and insights needed to thrive in today’s dynamic landscape.  Join us on April 24, as we share a scalable and sustainable acquisition framework to help you lay the foundation for long-term success. Tim Murphy, Marketing Strategist and Consultant at Crum & Forster, and Susovan Ray, […]

Google Ads To Retire Customizers For Text Ads via @sejournal, @MattGSouthern

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Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. The post Google Ads To Retire Customizers For Text Ads appeared first on Search Engine Journal.

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

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Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.

SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come via @sejournal, @jonkagan

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Get ready for 2024 with a solid SEM plan. Learn how to overcome challenges and optimize your search marketing efforts for optimal results. The post SEM Planning For 2024: Because 2023 Didn’t Prepare You For What Is To Come appeared first on Search Engine Journal.
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