For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring. I learned this first hand when I was working for a company with operations in China, where Google wasn’t accessible. While my team had been almost exclusively focused on optimizing for Google, it quickly became clear that we had to invest in SEO for platforms like Bing, Baidu, and other widely-used tools. Moreover, as generative AI has rapidly progressed, a wave of new AI-powered search […]