Social Media / 213 posts found

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

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For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community. And more often than not, when an initiative flops, it’s because that community is missing. When brands fail to engage, there’s a sense that they’re just pushing content onto their audience, rather than bringing people into a conversation and engaging with them. Community has always been critical. But in 2025, it matters more than ever. That’s why I wrote this […]

Top 4 social media CRMs to grow your business in 2025

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Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. HubSpot’s CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer database, enabling personalized communication at scale. This comprehensive guide compares the top CRM solutions for social media businesses, including pricing, features, and how each platform supports social media-specific workflows. We’ll explore comparison tables,…

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

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How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up with culture, and I’m exhausted. Just 53% of marketers say they’re confident they can keep up with new cultural trends. Here’s how trend fatigue is affecting marketing, plus my take on how to figure out which trends to chase — and which to let pass. […]

Social Media Planner: How To Plan Your Content (With Template) via @sejournal, @jasonhennessey

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Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy. The post Social Media Planner: How To Plan Your Content (With Template) appeared first on Search Engine Journal.

Social Media As A Customer Service Tool: Trends And Best Practices via @sejournal, @rio_seo

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Social media has become a frontline customer service channel. Here’s how brands can meet rising expectations and respond with care, speed, and strategy. The post Social Media As A Customer Service Tool: Trends And Best Practices appeared first on Search Engine Journal.

The Intersection Of Video SEO And Social Media: Tactics To Win via @sejournal, @rio_seo

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Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters. The post The Intersection Of Video SEO And Social Media: Tactics To Win appeared first on Search Engine Journal.

Generative AI And Social Media: Redefining Content Creation via @sejournal, @rio_seo

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Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly. The post Generative AI And Social Media: Redefining Content Creation appeared first on Search Engine Journal.

15 Proven Tips To Get More Social Media Followers via @sejournal, @MattGSouthern

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Looking to increase your social media followers? Check out these 15 practical tips to grow your online presence. The post 15 Proven Tips To Get More Social Media Followers appeared first on Search Engine Journal.

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

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In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and educator, spotted a gap. “I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry,” she says. Now affectionately known as the “Big Sis to Young Creatives” — with accolades including Forbes 30 Under 30 — West is building a digital brand around providing career advice to rising professionals. “I didn’t go into it thinking it would be a social media business per se,” says West. “It was about […]

Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms via @sejournal, @rio_seo

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Drive revenue with social commerce. Find out how social media platforms have become an essential channel for marketers to engage and convert customers. The post Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms appeared first on Search Engine Journal.
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