Social Media / 215 posts found
Married at 28, divorcing at 29 — how I learned to own the narrative
At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my community. But a year later, I wasn’t preparing for another celebration. I was preparing for a divorce. The person I had married misrepresented who they were on nearly every level. […]
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting brands, blocking campaigns, and becoming much more marketing literate. We know how influencer deals work, we see the behind-the-scenes, and in many cases we now view influencers as brands themselves. That changes how we trust them, and how we want to engage. It’s made me stop and think: what if customers are the […]
5 community-building tips I’ve learned from working in social media, TV, and nonprofits
For the past ten years, I’ve lived and breathed marketing. I’ve run social campaigns, worked with influencers, created content, built affiliate programs, and everything in between. One factor unites everything: Every single winning strategy has always tied back to community. And more often than not, when an initiative flops, it’s because that community is missing. When brands fail to engage, there’s a sense that they’re just pushing content onto their audience, rather than bringing people into a conversation and engaging with them. Community has always been critical. But in 2025, it matters more than ever. That’s why I wrote this […]
Top 4 social media CRMs to grow your business in 2025
Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. With over 5.24 billion social media users worldwide, social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. HubSpot’s CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer database, enabling personalized communication at scale. This comprehensive guide compares the top CRM solutions for social media businesses, including pricing, features, and how each platform supports social media-specific workflows. We’ll explore comparison tables,…
Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
How’s your cottagecore vibe? Are you ready for light academia aesthetic to dominate your feed or for the next generative-AI action figure trend? Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Microtrends peak, then disappear in weeks or even days. It’s a never-ending cycle of trying to keep up with culture, and I’m exhausted. Just 53% of marketers say they’re confident they can keep up with new cultural trends. Here’s how trend fatigue is affecting marketing, plus my take on how to figure out which trends to chase — and which to let pass. […]
Social Media Planner: How To Plan Your Content (With Template) via @sejournal, @jasonhennessey
Streamline social media marketing with this free planner template to schedule, organize, and improve your content strategy. The post Social Media Planner: How To Plan Your Content (With Template) appeared first on Search Engine Journal.
Social Media As A Customer Service Tool: Trends And Best Practices via @sejournal, @rio_seo
Social media has become a frontline customer service channel. Here’s how brands can meet rising expectations and respond with care, speed, and strategy. The post Social Media As A Customer Service Tool: Trends And Best Practices appeared first on Search Engine Journal.
The Intersection Of Video SEO And Social Media: Tactics To Win via @sejournal, @rio_seo
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters. The post The Intersection Of Video SEO And Social Media: Tactics To Win appeared first on Search Engine Journal.
Generative AI And Social Media: Redefining Content Creation via @sejournal, @rio_seo
Learn the impact of AI on social media strategies, helping brands create captivating and engaging content effortlessly. The post Generative AI And Social Media: Redefining Content Creation appeared first on Search Engine Journal.
15 Proven Tips To Get More Social Media Followers via @sejournal, @MattGSouthern
Looking to increase your social media followers? Check out these 15 practical tips to grow your online presence. The post 15 Proven Tips To Get More Social Media Followers appeared first on Search Engine Journal.