Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In […]

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. However, it looks like it is making a comeback via TikTok Live Shopping. I can’t scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is […]

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure. As explained in Meta’s official announcement, “Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas.” Like Instagram, you can follow friends and creators who share your interests. Of course, Threads has received its fair share of criticism, from accessibility concerns to accusations […]

We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. In the other corner, we have rookie Threads, who’s betting big on user control and wants everyone to play nice. Can X maintain its dominance and keep you scrolling for more? Will Threads promise a better, safer platform for public conversations? The X vs. Threads story includes leadership takeovers, a sizable user departure, and a record-shattering launch. Shaking off the dust […]

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta’s newest property may have you wondering, “Should my business use Threads?” Social media apps come and go, plus time is precious in the marketing world, so you’re probably hesitant to try expanding your brand on such a new platform. Here are some benefits and concerns surrounding Threads to provide clarity and help you make the decision that best aligns with your business. […]

Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try out amidst X’s growing controversies. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? SimilarWeb reported that Threads usage was down 79%, and time spent on the app was down 89% just one-month […]

In today’s digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram’s newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, kick back, read on, and allow us to explain. Table of Contents: Overview of Instagram Threads How to Set Up a Threads […]

Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X’s new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe to X Premium, previously known as Twitter Blue. So, is X‘s take on creator pay worth paying for X Premium? How much are creators earning with the new ad revenue-sharing program? Let’s dive in. What is X’s Ad Revenue-Sharing program? What do creators think of […]

Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers. 7 Tips for Switching Platforms as a Creator Go where your audience is. […]