Social Media / 196 posts found
Friend.tech: Genuine Game-Changer or Just Another Passing Trend?
Head over to X, formerly Twitter, and the first post you see will likely be about Friend.tech, the latest gamified social media offering, backed by Coinbase and Paradigm. The opinions and commentary on the app are vast in their approach, with some touting the app as a paradigm shift, others uncertain if they should join, and others still, calling it out as the next BitClout that is doomed to fail. Given the app’s early stage, each of these perspectives carries weight and may reflect the true trajectory of the latest craze. Paradigm Shift or Doomed to Fail? With hype for […]
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to determine which ones have true staying power, and which ones are passing fads. And then I heard Threads has become the fastest-growing social media platform of all time, and I took notice. In fact, Threads reached 100 million users within five days. By comparison, it took Instagram over two years to reach that same milestone. It’s too early to say if Threads […]