As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. To make sure I get my […]

If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript. In fact, any site that uses Google Analytics (and other tracking tools) or features interactive elements or web applications also uses JavaScript, a nearly omnipresent coding language. The possibilities are limitless. The downside? If done wrong, it can tank your SEO. So, how can you use JavaScript SEO to your advantage and boost your search performance? Let’s dive in. What is JavaScript SEO? How to […]

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place. In fact, big-picture marketing strategy is one of the most important conversations I have with clients when they come to me for messaging and website copy. Sure, I […]