It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn’t that someone else does better at link building or keyword optimization. On the contrary, the problem lies in finding and fixing issues on our sites that prevent searchers from finding us. And when it comes to duplicate content, the devil is in the details — finding it and […]

At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search […]