If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about. There are several URL parts, and they’re discreetly important for optimizing your site’s user experience (UX) and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. Below is an illustration of the basic […]

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old pages much more quickly. In a nutshell: you can’t live without ’em. I’ve often heard that they can feel overwhelming and quite technical to understand. But don’t let the frustration of their technicality make you throw your computer out the window — I’ve got your […]

List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. There’s another set of tactics that fall under the SEO umbrella. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. […]