Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types are free, so which is best? I’ll answer all these questions and more with my definitive guide to TikTok Business vs. Personal. TikTok for Business vs. Your Personal TikTok What is a TikTok Business Account? Advantages of a TikTok Business Account Disadvantages of a TikTok […]

Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well. Well, in case you don‘t know, I’m pretty much HubSpot‘s resident creator economy expert, so it’s my job to keep up with the latest creator trends and happenings. […]

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted to be among the video-centric apps to see the most growth in 2024, standing out will be crucial.  A blue checkmark on TikTok doesn‘t mean you’ll automatically step into the celebrity world and get the red carpet treatment. However, I can guarantee it’s a good […]

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. So, if you‘re curious about what trends to look out for and […]