Video Advertising / 27 posts found
YouTube Ad Updates: Enhanced Shorts Monetization via @sejournal, @MattGSouthern
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. The post YouTube Ad Updates: Enhanced Shorts Monetization appeared first on Search Engine Journal.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 via @sejournal, @gregjarboe
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study. The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Google To Upgrade Video Action Campaigns To Demand Gen via @sejournal, @MattGSouthern
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers. The post Google To Upgrade Video Action Campaigns To Demand Gen appeared first on Search Engine Journal.
How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] via @sejournal, @gregjarboe
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact. The post How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] appeared first on Search Engine Journal.
Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) via @sejournal, @gregjarboe
Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers. The post Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) appeared first on Search Engine Journal.
Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two via @sejournal, @gregjarboe
Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report. The post Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two appeared first on Search Engine Journal.
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video. The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.
New YouTube Shorts Ad Opportunities For Brands via @sejournal, @MattGSouthern
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. The post New YouTube Shorts Ad Opportunities For Brands appeared first on Search Engine Journal.
What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)? via @sejournal, @gregjarboe
Learn more about NCAA basketball and engaged YouTube fans. Learn how media and entertainment companies can make the most of March Madness for brand partnerships. The post What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)? appeared first on Search Engine Journal.
Google Ads Simplifies Reservation Video Campaigns On YouTube via @sejournal, @kristileilani
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options. The post Google Ads Simplifies Reservation Video Campaigns On YouTube appeared first on Search Engine Journal.